Carvel Ice Cream: Developing the Beijing Market Harvard Case Solution & Analysis

Manager of Business Development Asia Carvel trying to determine how best to increase sales of ice cream cake. He must develop a comprehensive marketing program that includes decisions about the products offered, pricing, placement (distribution), and promotion -. "Four Ps" "Hide
by All Vandenbosch, Tom Gleave Source: Richard Ivey School of Business Foundation 15 pages. Publication Date: July 17, 1999. Prod. #: 99A017-PDF-ENG

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Carvel Ice Cream: Developing the Beijing Market

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