In April 2013, Jeanne Beliveau-Dunn, the GM and VP of Learning@Cisco Systems, was evaluating the prospects of the Cisco Learning Network, an internet platform hosted at Cisco.com. Since its start in 2008, the Cisco Learning Network supplied content to prepare networking professionals for certification examinations, along with societal functionalities to let users interact with each other. To help realize the company's vision for "The Internet of Everything (IOE)," a world where almost all physical objects, places, people, and procedures were connected through the Net, Cisco estimated that 75 to 90% of all IT workers needed to be re-proficient.
The Cisco Learning Network played an important part in that process, helping train networking professionals to design, build, and handle more complicated networks. Conscious of just how much was riding on the success of the learning platform, Beliveau Dunn needed to decide whether to invest heavily in content-and have Cisco workers post videos, tutorials, and study guides to the site-or invest in more social networking tools to enable the community to produce content and help one another master the stuff in training for new certifications.
Social Strategy at Cisco Systems case study solution
Publication Date: January 15, 2014 Product #: 714475-PDF-ENG
This is just an excerpt. This case is about Strategy & Execution
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