Warners Inc. is a world leader in the packaged goods company that supplies a large number of packaged goods Marshalls International, Inc, a leading mass merchandiser. Health and beauty category manager at Warners was asked to explore its hair care category to be able to allow the Marshalls to achieve a leading position in the category of the competition. He should study the leading retailers in the category, and their marketing strategies, and compare them with the strategy of Marshalls. "Hide
by Michael R. Pearce, Samir Amin Source: Richard Ivey School of Business Foundation 14 pages. Publication Date: October 20, 2003. Prod. # 903A19-PDF-ENG
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