Appropriate for both MBA- and undergraduate-level courses for example integrated marketing communications, this case traces a product from idea to recognized, successful brand. A natures business executive perceives a gap between the under-$10 and the $25-and-up "prestige" vodkas. In this case he investigates whether he could quantify the monetary value of the prizes his product has won.
The B case (UVA M 0775) presents the results, including the important standard of one million case sales by 2006. It also presents the creator's evaluation of which first selections were investigates the new options he faces and most vital, including changes to the distribution channels and additions to the product line.
SVEDKA Vodka (C) Marketing Mix in the Vodka Industry case study solution
PUBLICATION DATE: September 02, 2011 PRODUCT #: UV5763-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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