By 2014, Tencent Holdings Limited, headquartered in Shenzhen, China, had become one of the very most advanced companies in Asia. It had created several top Internet platforms to form China's biggest Internet community. WeChat (or Weixin, as known to Chinese users) was one of the business’s most prominent cellular platforms, having inflated to 200 million active users in initial couple of years after its start in 2013. Soon afterward, WeChat rolled out a payment platform that sought to capitalize on its customer base across China.
Yet, its president was concerned about the best way to expand WeChat Payment in the nation's emerging mobile payment business. Where was the next important opportunity? Tencent had to be exceptionally creative in browsing the world's largest market.
Tencent Innovating in China's Mobile Payment Industry case study solution
PUBLICATION DATE: December 11, 2014 PRODUCT #: W14611-PDF-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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