Immuno-Genetics Inc.: Technology for Predicting Immune Response Harvard Case Solution & Analysis

Immuno-Genetics Inc.: Technology for Predicting Immune Response  Case Solution

Scientists at the Ontario Veterinary College had actually formed a business, Immuno-Genetics Inc., to establish brand-new innovations to determine the immune reaction of dairy cows by utilizing a blood test and skin density test on private cows. Cows who revealed a high immune response were not likely to contract a number of typical illness. The test results hence permitted dairy manufacturers to identify the possibility of cows having health issues over their life times.

This is just an excerpt. This case is about  SALES & MARKETING

PUBLICATION DATE: November 23, 2016

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