Polygram Classics Harvard Case Solution & Analysis

There has been no growth in the classic recorded music sales from 1991 to 1996. Polygram Classics, the market leader, has appointed new leadership to revive growth. All areas of marketing, analyzed as a basis for a new strategy. "Hide
by David J. Arnold Source: Harvard Business School 27 pages. Publication Date: November 19, 1997. Prod. #: 598074-PDF-ENG

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