Keith Ferrazzi — The Paths to Power Harvard Case Solution & Analysis

Keith Ferrazzi, a graduate of Harvard Business School, became the youngest director of marketing for the Fortune 500 (Starwood). Later, he was the CEO of a successful high-tech start-up. He was also the subject of an article in Inc., which detailed his amazing ability to build networks and social relationships. Coming from a poor, Ferrazzi says in the video about the difference between insecurity and mistrust. He explains that he genuinely loves people and emphasizes that in order to change the world, you need to work very hard. He says that he wants to leave a legacy, and that he always managed to get things done, often as a subordinate to do the work for him. He emphasizes that the movement in the organization requires relationship management with people who have the power to move you. This video is designed to be used with the written case OB44 Keith Ferrazzi, and is part of the path to power, Jeffrey Pfeffer series. Other titles available in this series include: OB56V-04 and OB56V-05 Rudy Crew, OB55V Jack Valenti, OB42A OB42B and Dr. Laura Esserman and accompanying video OB42V-04 and OB42V-05 and OB45 Gary Loveman and Harrah Entertainment and accompanying video OB45V "Hide
by Jeffrey Pfeffer Source: Video Supplement 9 minutes. Publication Date: February 10, 2004. Prod. #: OB44V-VID-ENG

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