Soft Drinks in the Global Social Media Space Harvard Case Solution & Analysis

Soft Drinks in the Global Social Media Space  Case Solution

Abstract:

The case compares the social networks techniques of a number of popular soda brand names. It discusses how these techniques fit the general advertising method and the brand name's positionning. It likewise focus on the resources devoted to different interaction approaches.

 

Pedagogical Goals:

When going into the social media marketing arena, to highlight the numerous compromises that companies require to think about.

This is just an excerpt. This case is about  Marketing

published: 31 Jul 2012

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Soft Drinks in the Global Social Media Space

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