Professor John Quelch arranged interview along with Lenovo CMO, Deepak Advani, involving Lenovo's buyout of the personal computer company of IBM, and Lenovo's marketing strategy leading to the 2008 Summer Olympics in Beijing, China.
PUBLICATION DATE: August 29, 2008 PRODUCT #: 509711-VID-ENG
This is just an excerpt. This case is about SALES & MARKETING
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