At the University of Wyoming, home games played by the men's basketball team created substantial revenues for the Athletics Department through ticket and concession sales. With the 2009-2010 season ending, it was time to forecast sales for the coming season.
Even though ticket prices were already set, providing a revenue forecast was not easy, as the schedule of home games for the 2010-2011 season wasn't yet known, and both concession and ticket sales for each game were not certain.
PUBLICATION DATE: October 07, 2011 PRODUCT #: W11334-PDF-ENG
The University of Wyoming Men's Basketball Team Case Study Solution
This is just an excerpt. This case is about SALES & MARKETING
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