At the W'Up Bottlery in Uttar Pradesh, India, Rajat Mehra, director of supply-chain management, mused over the W'Up plant's supply chain operation over the peak summer period that had just finished. The W'Up Bottlery, which was a fully owned subsidiary of Hindustan Coca-Cola Beverages Private Limited (HCCBPL), made Coca Cola and other soft drinks for several regions within the Uttar Pradesh market. While inventories had gone down and season had improved relative to the previous peak-sales, Mehra was looking for ways to enhance performance drastically. Mehra had learned about the theory of vendor-managed inventory (VMI) that was gaining popularity in the West.
Implementing VMI would involve moving away from the present situation in which independent distributors placed orders for replenishment to one in which distributors would rather report their inventory levels to the W'Up supply-chain management group, to the W'Up plant. Managers in this group would then decide how much inventory to send out to each provider. Mehra and his team wondered how this idea might be applied to HCCBPL's highly fragmented supply chain, covering areas where IT infrastructure was sparse or non existent.
Supply-Chain Management at W'Up Bottlery (A) case study solution
PUBLICATION DATE: July 30, 2008 PRODUCT #: UV1285-PDF-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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