The case describes the cross cultural challenges experienced by a French market researcher who was engaged to do an investment nation report in Mauritania.
To gain the trust of the 'gatekeeper' of the info he needs, he has the opportunity to immerse himself in conventional culture by experiencing nomadic life in the desert. Forced by headquarters, but had to be sensitive as well as respective to local culture, he has to decide how much he is prepared to go and get the job done.
PUBLICATION DATE: April 22, 2016 PRODUCT #: IN1193-PDF-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
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