To exploit their effectiveness, color cases must be printed in color. The CEO of Ganeden Biotech, a small company with several viable probiotic products but limited resources, must determine what intellectual property strategies will best serve its immediate and longer term business interests and what markets to invest in.
PUBLICATION DATE: January 16, 2010 PRODUCT #: 310073-PDF-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
Related Case Solutions & Analyses:
Hema Hattangady and Conzerv (A)
Tips to Foster Ownership in Your Organization
La Boulange: Exiting to a Large Strategic Buyer (B)
A Facebook ‘Friend’ Request From the Boss: Too Close For Comfort?
From Goods To Great: Service Innovation In A Product-Dominant Firm
Jeffrey Skilling, Bernie Madoff the Monster & the Other Smartest Guys of the Room
INBio (Epilogue), Spanish Version
Robert J. O’Neill, Jr., and the Fairfax County Government (B)
What Makes a Virtual Organization Work?
Principals, Agents, and Partners
