The co-founder and CEO of StarTech.com are reviewing his company's strategic plan, including an aggressive goal of $150 million in sales in three years. The firm must leverage its knowledge to develop a significant existence in Europe, to achieve this aim. The challenge is to recognize the best way to go to market, given nation and regional differences in how people purchase computer parts. The organization can capitalize on several favorable tendencies: the economic weakness in Europe, which prompts consumers to prolong the lack of a direct competitor that is European; the life span of their electronic equipment; and the capability of the company's to self-finance the enterprise.
StarTech.com Globalizing Hard-to-Find Made Easy case study solution
PUBLICATION DATE: April 19, 2013 PRODUCT #: W13141-HCB-ENG
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