Robert Mondavi Corporation in France Harvard Case Solution & Analysis

Robert Mondavi Corporation in France  Case Solution


In the late 1990s, Robert Mondavi Corporation, a significant United States wine business based in California, was looking for to broaden its global existence by setting up an operation to produce wine in southern France. The occurring argument, that pitched conventional French wine making approaches versus United States commercial scale generation, likewise touched on problems of globalisation and the behaviour of international business.


Pedagogical Objectives:

The case highlights elements of institutional theory, consisting of regulative procedures, implemented assumptions and commitments and cultural worths. It is a lesson in how these concerns shape company systems and company behaviours, and how misconceptions can happen when representatives of various company systems engage.

This is just an excerpt. This case is about Entrepreneurship and Family Enterprise

published: 01 Oct 2004
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Robert Mondavi Corporation in France

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