SaferTaxi, a taxi booking service in South America must develop its mobilization strategy; that's, it has to bring enough passengers and drivers to make its service rewarding for all. Motorists hesitate to pay for SaferTaxi's smartphones unless passenger bookings will be delivered by these and service -- and passengers have no reason to sign up unless drivers are accessible.
Regulators challenge the permissibility of online taxi booking in light of regulatory requirements, and some present taxi booking vendors feel endangered by the efforts of SaferTaxi to go into the marketplace. As SaferTaxi tries to satisfy these diverse constituents, international competition looms. What should the creators of SaferTaxi do next?
SaferTaxi Connecting Taxis and Passengers in South America, Spanish Version case study solution
PUBLICATION DATE: April 26, 2013 PRODUCT #: 915S10-PDF-SPA
This is just an excerpt. This case is about ORGANIZATIONAL DEVELOPMENT
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