The real estate boom in India caused the built in appliances industry's largest chance. In 2010 and 2011, a total of 533,954 residential units were launched in seven top cities: Mumbai, National Capital Region, Pune, Kolkata, Bengaluru, Chennai and Hyderabad.
As the market evolved and require investments increased and advancements in infrastructure, software, instruction, work force, installation, after-sales service, logistics were ensured to occur. This was expected to start a cycle of growth that was prosperous. Given the improving industry described previously, should Whirlpool tap on this emerging market?
If so, what might be positioning strategies and its strategic objectives for dealing with the rivalry and appealing to the would-be customers? Adeshwar Raja Balaji Prasad, Sandeep Puri, Natarajan ANC, Parasan VS, Sashikanth Yenika, and Vijay Kumar Venna are affiliated with Institute of Management Technology.
PUBLICATION DATE: September 24, 2013 PRODUCT #: W13393-HCB-ENG
This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE
Whirlpool and the Built-in Appliance Industry in India Case Study Solution
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