Evergreen Natural Markets 2012, Spanish Version Harvard Case Solution & Analysis

Evergreen Natural Markets is a successful food retailer located in the Rocky Mountain region of the U.S. Having grown through acquisition, it maintains a reputation for improving the companies it purchases while retaining previous direction. This strategy has succeeded due to carefully developed control measures, common core values, the Evergreen formula of community knowledge, and consistent operating principles.

In April 2012, Evergreen makes its first purchase outside its home territory: a seven-store natural foods chain in Vegas, Nevada. CEO Kathleen Norton wonders whether the model will stay powerful outside the Evergreen foundation or if this hottest acquisition will seriously test her leadership skills and, in particular, her ability to swiftly convert the brand new chains' managers, employees, and systems to the Evergreen manner.

PUBLICATION DATE: May 29, 2012 PRODUCT #: 413S18-HCB-SPA

This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE

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