Facebook Folly at Northeast BMW (A) Harvard Case Solution & Analysis

General Manager and the Vice President of Northeast BMW, a family-owned car dealership, must determine what disciplinary measures to take against an employee who posted defamatory comments and pictures to his Facebook page referencing two instances at the dealership.

The very first entailed a launching event of the redesigned BMW 5 Series model for which the sales staff was dissatisfied with the quality of refreshments provided to possible customers. The worker also posted pictures and disparaging captions about an injury that happened at the next Land Rover dealership of the company's after that week. The Vice President learned of the Facebook postings from neighboring dealers through phone calls.

This is just an excerpt. This case is about LEADERSHIP & MANAGING PEOPLE

PUBLICATION DATE: May 01, 2015 PRODUCT #: NA0353-PDF-ENG

 

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