In precedence to the turn of the century, North Carolina was the epicenter of prosperous furniture manufacturing. However, competition from global producers, the rise of Internet retailers, and the disruptive U.S. market created significant challenges and changes for the business. Many U.S.-based companies left the business due to global competition and poor annual performance. The owner of North Carolina predicated Southern Chair Company, Robert Drake, felt the demand for a new Strategic Plan; a strategy to guide his business both through and beyond the challenging times.
He stayed devoted to the long term health of his production firm and hoped that his company will not join ranks to his predecessor, now defunct, adversaries. In this instance, the reader steps into the shoes of Robert Drake to develop a strategic plan for Southern Chair Company while contemplating trends in outside environments, crucial aspects of the business, and Robert's personal targets for the company.
In this case scenario, the reader introduces himself as Robert Drake to develop a long-term plan for the Southern Chair Company meanwhile taking into account the trends in exterior environments, key ingredients of the business, and Robert's personal goals for the organization.
Southern Chair Company No Time for Sitting Around case study solution
PUBLICATION DATE: April 01, 2014 PRODUCT #: NA0290-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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