Coffee Wars in India: Cafe Coffee Day Takes on the Global Brands Harvard Case Solution & Analysis

Color cases must be printed in color to optimize their effectiveness. Cafe Coffee Day (CCD) is contemplating the way to react to the entry of Starbucks into the Indian java chain marketplace. The case scenario describes the rise of CCD with over 1,400 cafes in India, as the top coffee chain in India. In early 2013, the world's leading coffee chain business, Starbucks, started its first 11 factory outlets in India's metropolitan cities with Tata local giant, and promises of a national roll out. CCD management debated whether there was plenty of room for both Starbucks and CCD in the large growing market in India, or whether Starbucks' entry required CCD to respond more assertively.

PUBLICATION DATE: August 08, 2013 PRODUCT #: 714409-HCC-ENG

This is just an excerpt. This case is about STRATEGY & EXECUTION

Coffee Wars in India: Cafe Coffee Day Takes on the Global Brands Case Solution Other Similar Case Solutions like

Coffee Wars in India: Cafe Coffee Day Takes on the Global Brands

Share This