This three-part case series follows the fortunes of a California winery. Co-founded by an expert winemaker with ties to the renowned Château Lafite Rothschild, Clos Du Val had seen its glory days, with high ratings accompanied by robust sales. During the 1990s, nevertheless, sales had begun to lag. For the winery to revitalize the once-hot brand and reverse flagging sales, Correll must chart a new course as the winery's first advertising professional. See also the B and A cases.
PUBLICATION DATE: November 29, 2007 PRODUCT #: UV0746-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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