Four Products: Predicting Diffusion (2011) Harvard Case Solution & Analysis

An updated "Four Products" instance. This 2011 variant contains; stride, man-made dirt for thoroughbred race tracks, interactive tombstones, and chopped peanut butter -changing running shoes. In particular, among the critical tasks in marketing new inventions is calling demand and rates of diffusion for all those products.

And while one can speculate on the extent and rate of diffusion for any specific product, it's helpful to compare and contrast diffusion across products. Doing this enables one to focus on product features or the drivers that influence product diffusion, making another a dog and one product a star. Particularly, looking across products enables one to pick up on things that get lost in discussing a single product.

PUBLICATION DATE: November 16, 2011 PRODUCT #: 512047-HCB-ENG

This is just an excerpt. This case is about SALES & MARKETING

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Four Products: Predicting Diffusion (2011)

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