An updated "Four Products" instance. This 2011 variant contains; stride, man-made dirt for thoroughbred race tracks, interactive tombstones, and chopped peanut butter -changing running shoes. In particular, among the critical tasks in marketing new inventions is calling demand and rates of diffusion for all those products.
And while one can speculate on the extent and rate of diffusion for any specific product, it's helpful to compare and contrast diffusion across products. Doing this enables one to focus on product features or the drivers that influence product diffusion, making another a dog and one product a star. Particularly, looking across products enables one to pick up on things that get lost in discussing a single product.
PUBLICATION DATE: November 16, 2011 PRODUCT #: 512047-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
Related Case Solutions & Analyses:
R. J. Reynoldss Dakota Cigarette (A2): Designed for Young Women
MedImmune: FluMist Introduction
Marketing Economics
A Service Lens on Value Creation: Marketing’s Role in Achieving Strategic Advantage
Motorcowboy: Getting a Foot in the Door (A)
The Clorox Company: Leveraging Green for Growth
El Mawardy Jewelry: Expansion During a Recession
Moncton Flight College
Ambient Communication: How to Engage Consumers in Urban Touch-Points
Casper Sleep Inc.: Marketing the “One Perfect Mattress for Everyone”
