Sony PC: Entry into the U.S. Harvard Case Solution & Analysis

PC industry was in terrible shape in 2001. Sony tried to match the PC in great business model, which included sales of digital cameras, MP3-players, camcorders, televisions, mobile phones and PDAs, the second half of 2002 was financially very difficult for the PC business. Analysts questioned the sustainability of successful entry and creation of the Sony PC business in the United States. Chronicles of 1995 to 1996 (re) joining the efforts and results of large Japanese firms. The history of the U.S. PC, and in the U.S. market and the PC environment events in the period from 1995 to 2000. "Hide
by Jay Rao Source: Babson College 20 pages. Publication Date: January 1, 2003. Prod. #: BAB065-PDF-ENG

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