In 2007, the individual consulting firms loosely held under the name Mercer Specialty Consulting came together more closely to form the $1.5 billion strategy consulting firm Oliver Wyman. CEO John Drzik hoped this rebranding effort would create greater alliance and collaboration across the business, resulting in greater customer value. With profound expertise to solve their most challenging difficulties-and each firm that formed Oliver Wyman had the deep expertise in a particular field, customers sought consultants with increasingly sophisticated demands that clients needed. Nevertheless, creating a consulting firm based on specialty presented some challenges.
For example, to what degree could each of the initial firms incorporate under a single name without losing the distinct specializations (and in some cases, brand equity) that made each company so successful in the first place? This case describe the history of Oliver Wyman, the rebranding process, and the consequent changes to recruiting and organizational structure.
Rebranding at Oliver Wyman Group, Chinese Version Case Study Solution
PUBLICATION DATE: November 07, 2008 PRODUCT #: 414C05-HCB-CHI
This is just an excerpt. This case is about ORGANIZATIONAL DEVELOPMENT
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