Considering the advertising industry in New England. Describes the advertising business in terms of its products and services and the important relationship between the agency and its client. Address industry structure, the identification of new institutions of England, not only small, but mostly serving specialized customer groups. Looks at three more specialized markets for New England high-tech, healthcare and financial services. The transition to a discussion of trends in the industry, and concludes with a brief description of recent consolidation. "Hide
by Jeffrey R. Ellis, 18 pages. Publication Date: January 1, 2003. Prod. #: BAB116-PDF-ENG
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