Traditionally, consumers used the Internet to simply expend content: they read it, they saw it, and they used it to buy services and products. Increasingly, however, consumers are using stages-such as content sharing social networking, blogs, sites, and wikis -to create, modify, share, and discuss Internet content. This symbolizes the social networking phenomenon, which can significantly affect a business's reputation, revenues, and sometimes even survival. Many executives ignore this type of media or eschew since they don't realize what it's, the various forms it can take, and how to engage with it and learn. To conclude, we present several recommendations regarding how businesses should develop strategies for understanding, observation, and reacting to distinct media actions that are social.
PUBLICATION DATE: May 15, 2011 PRODUCT #: BH433-HCB-ENG
This is just an excerpt. This case is about TECHNOLOGY & OPERATIONS
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