Chongqing Peace Medical Corporation Ltd (B): Charting a Strategy in Chinas Rapidly Changing Health-Care Environment Harvard Case Solution & Analysis

World Medical Corporation Ltd ("World Health"), with its headquarters located in Chongqing, China, was founded in 2001 as a joint venture between a very large state-owned Chongqing Medicine («CMC»), which owns 51% of shares and Jeff Jiang, president of the company, which owns a 49% stake. Both World Medical and CMC are medical product delivery companies are wholesalers who buy pharmaceutical products from manufacturers and sell them to the hospital by pharmacies or retail drug trade. From the beginning, the agreement between the CMC and the World Medical has benefited both sides. In 2008, the medical world looks as if it will be successful in the long term. He is on a very strong growth trajectory, is financially stable, have accumulated a lot of tangible and intangible assets, and a good relationship with a number of other health system members. Jiang pointed out five objectives related to the coming years: first, strengthen management processes in the medical world, and second, to increase sales in the Chongqing region, and thirdly, the creation of a national network of the company and an increase in sales for the Chongqing region, in- Fourth, to become a distributor of several small and medium-sized foreign companies hoping to bring their non-pharmaceutical products to the Chinese market, and the fifth, to explore the possibility of forming a strategic alliance with the company to work in a complementary medical world. The case briefly describes the seven year evolution of the medical world. It also describes the role and the pressure to other types of stakeholders in the health care products in China supply chain (manufacturers, hospitals, wholesalers, and so on). This is the culmination, asking students to assess Jiang five strategic objectives in light of the key competencies of the world medical and identify possible synergies that may arise in the implementation of these objectives. "Hide
by Michael J. Fratantuono, Zhuoran Li Source: University of Hong Kong, 25 pages. Publication Date: September 21, 2009. Prod. #: HKU864-PDF-ENG

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