Smart Supply Chain for a Smart Product: Micro Compact Car Smart GmbH Harvard Case Solution & Analysis

With increasing pollution and congestion, European car manufacturers were concerned that the government may eventually ban conventional cars from city centers. Smaller cars had the opportunity to avoid a ban. Manufacturer of Swatch watches, SMH AG (Swiss Corporation for Microelectronics and Watchmaking Industry, Ltd), a new idea of ​​the environment, but stylish ultracompact cars. Smart would bring a whole new concept of mobility, where owning a smart car purchase will mean continuous mobility solutions, called SmartMove. This program will offer smart customers with attractive, favorably priced parking, access to other vehicles and a car with AVIS-distributors, access to other means of transport, as well as lower prices for transport smart ferries and trains. "Hide
by Hau Lee, Ozlem Yuksel Source: Stanford Graduate School of Business 18 pages. Publication Date: November 10, 2003. Prod. #: GS32-PDF-ENG

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