Caja Espana: Managing the Branches to Sell (A) Harvard Case Solution & Analysis

Juan Luis Rojas, managing director of planning Caja de Ahorros (Savings Bank),) faces the challenge of motivating affiliates to sell more long-term mortgage loans, and is considering whether to use transfer pricing to achieve their goal. "Hide
on F. Asis Martinez-Jerez, M. De Rosario Albornoz Source: Harvard Business School 14 pages. Publication Date: November 10, 2003. Prod. #: 104044-PDF-ENG

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