This case discusses the remarkable growth Crocs, Inc, a manufacturer of plastic shoes, from 2003 to early 2007. Most of the company's growth was made possible by a flexible supply chain that allowed Crocs to build additional product sales season. Normal model used in the fashion industry has been taking orders in advance of the season sales, and to make those orders, with relatively little additional production. If the demand is much higher than this product, do not be a shortage of materials, and the company will lose the ability to capture revenue for this season. The product may or may not be in fashion next year, when production will again be based on pre-orders. Ability Crocs ", to build additional shoe of the season allowed him to take advantage of high-demand customers, resulting in the company filling in season orders totaling many times the initial booked orders. Crocs Case describes the chain of supply. It asks students to assess the company's core competencies and how these can be used in the future. event was revised in March 2011 to provide information on the company's performance in 2007 and prepare the students to discuss the challenges to be faced in 2008 (described in B and C cases). "Hide < br /> by Michael Marks, Chuck Holloway, Hau Lee, David W. Hoyt, Amanda Silverman Source: Stanford University, 22 pages. Publication Date: June 18, 2007. Prod. #: GS57-PDF-ENG
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