Kellogg’s is determining the potential of the Indian market for the gluten-free Corn Flakes. It needed to figure out an effective business model and strategy to enter this market. The raising health awareness and income diverted consumers to explore healthier food. Kellogg’s has to examine the intensity of competition in India’s emerging breakfast cereal segment. But whether Kellogg’s should target the gluten-free segment to take advantage of the existing opportunity in this market, present trends of the industry and changing preferences of the public.
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