Aspect of the group of small business marketing company that focuses on brand management. Having worked in the industry for a number of years, both as permanent staff and freelancers, Marie Baum founded Aspect Group to promote humane conditions of work with work-life flexibility. To grow the business, she is faced with a choice: it can work with a small local firm or a link with a high profile company in Toronto. The latter would provide greater transparency and trust, but it is concerned that the requirement could lead to a change in work-life flexibility, qualities she valued. The video is available, product # 7B05C017. "Hide
by Alison Conrad Source: Richard Ivey School of Business Foundation 10 pages. Publication Date: June 14, 2005. Prod. #: 905C17-PDF-ENG
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