Ideas Kitchen is a mid-level sized kitchen developers that is expert in customizing the modular kitchen.
As a result, it has an assembled a loyal customer base. Company has been comparatively good for Ideas Kitchen, as well as the company has been doing well financially. It's been capitalizing on the burgeoning advancement of the modular kitchen market in India. However, several foreign players have begun entering the Indian market and them almost all have been expanding at a rapid speed either by starting showrooms in numerous cities or through franchise models.
The founder of Ideas Kitchen is in a dilemma about whether to stay a niche company or to take a bold step toward expanding product range and geographic reach.
PUBLICATION DATE: December 05, 2014 PRODUCT #: W14600-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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