Reckitt Benckiser: Developing a New Laundry-Care Category in India Harvard Case Solution & Analysis

Reckitt Benckiser: Developing a New Laundry-Care Category in India Case Solution

Would the business advantage through a first-mover benefit by releasing the very first anti-bacterial laundry cleaning agent in India? Should this particular new cleaning agent be an expansion of the business's popular Dettol brand name or a new label name?

Reckitt Benckiser was the world's biggest maker of family items and a significant online marketer of health-care and also personal-care items. The business was at a limit of chances offered by an increasing market of Indian customers who were ending up being health mindful and purchasing anti-bacterial items to create their houses germ-free. At a time when increasingly more Indians were trying to find anti-bacterial items to safeguard their health, the business questioned if it must release an anti-bacterial laundry cleaning agent powder as component of its brand name growth technique.

PUBLICATION DATE: July 04, 2016

This is just an excerpt. This case is about SALES & MARKETING

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