Bayt.com: How Bayt.com Derived a”Place Surplus” in Dubai, U.A.E. Harvard Case Solution & Analysis

Bayt.com: How Bayt.com Derived a"Place Surplus" in Dubai, U.A.E. Case Solution

Abstract:
The case takes a look at the aspects that affected the creators' choice to develop Bayt.com in Dubai, and how the on the internet task website changed employment practices in the center East by assisting in access to ability and skill throughout the MENA area. Amongst the locational disadvantages the business needed to conquer were low web penetration rates, cultural barriers, and varied legal and regulative systems.

Pedagogical Objectives:
The situation checks out the idea of "location surplus" to offer a structure to instruct trainees how innovation business owners can effectively take advantage of locational aspects, and prevent downsides, in order to obtain one-upmanship and be successful.

This is just an excerpt. This case is about Marketing

published: 19 Dec 2014

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