It enjoys an unique reputation, strong branding, and fast growth. In 2008, while Seventh Generation is trying to find means to enlarge its customer base, its executive management is approached by Marketside, a subsidiary of Walmart set up to tap into the "green" marketplace.
The possible market that Seventh Generation could reach through this venture is enormous. But so is the threat of being associated with a retailer which Jeffrey Hollander, chairman and cofounder of Seventh Generation, has been openly criticizing for many years, and that's been heavily condemned previously for its poor environmental and social record. He make a decision on whether to accept Marketside's offer, appraise the hazards, and must weigh the benefits and drawbacks of this opportunity.
Seventh Generation The Marketside Offer case study solution
PUBLICATION DATE: October 01, 2010 PRODUCT #: NA0115-PDF-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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