This case provides an opportunity to examine the development of offshore services from the perspective of the oldest and biggest IT services firm in India. Focusing on Tata Consultancy Services (TCS) at this stage of its growth offers a window into the process of upgrading in a sector that historically competed based on low costs, as TCS aspires to compete additionally on a guarantee of outstanding quality. The case also offers an opportunity to discuss the global growth of emerging market-based businesses as well as the changing geography of the IT services industry in the context of the expansion of TCS in Latin America and Western IT services businesses' growth in India.
Tata Consultancy Services Selling Certainty case study solution
PUBLICATION DATE: May 06, 2011 PRODUCT #: PG0004-HCB-ENG
This is just an excerpt. This case is about STRATEGY & EXECUTION
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