Serious Materials is a start up who is moving into clean tech marketplaces. QuietRock, the business's first product, originated the sound proofing drywall group and created a steady stream of sales. It was now considering the best way to enlarge its product line to compete in the fast developing green building markets. Should when they launch their highly anticipated Serious Windows and EcoRock product lines Serious Stuff go to market? What do they really have to do to develop their brand?
Serious Materials case study solution
PUBLICATION DATE: January 18, 2011 PRODUCT #: 511111-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
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