Inventor and founder of DEKA Research decision to commercialize his latest invention, Segway Human Transporter, self-balancing, battery-powered scooter. The carrier has been provided as an alternative method of personal transport in traffic clogged city conditions. He also had the opportunity to use in developing countries with limited transportation infrastructure. With versatility carry riders on sidewalks, cross country, ice surface and inside the buildings, the market potential seemed unlimited. However, Segway Human Transporter presented unconventional choice of transport for potential users. Will there be a market for it, or it will be seen as nothing more than a cool invention? If the inventor of the start of commercialization, and if so, how? "Hide
by Charlene Nicholls-Nixon, Daniel Day Source: Richard Ivey School of Business Foundation 12 pages. Publication Date: July 21, 2005. Prod. #: 905M45-PDF-ENG
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