AppDirect is a start-up that offers small business software as a service solutions based on the business applications and portals. Daniel Sachs, co-founder and co-director, is faced with a key question solutions distribution strategy: should AppDirect find partners or build proprietary platform? The case describes the growing market of business applications based on the analysis of strategies and business models of competitors in the market and as a portal product. The market offers a search for companies, trial, and purchase of software as a service applications for a wide range of business needs, from the client to the management of human resources, while the portal service allows companies to manage all your applications in one place, from management users in a single sign-on. Case encourages discussion on the development and future direction of this emerging market. "Hide
by Andrew Haji, Laura Arjona, Emily Zhang Source: HBS 15 pages. Publication Date: July 26, 2011. Prod. #: 712410-PDF-ENG
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