MySoftware Co. (A) Case Solution
In around90 days, he stabilized the business in the least levels of the organization, and aligning employee and customer incentives with corporate aims through a mix of cost cutting, fiscal discipline, and responsibility. The challenge was to return the business to profitable growth. Slayton and his management team discoveredfour possible increase opportunities for the firm: 1) constructing its money-making annuity-based products, 2) expanding its distribution channels, 3) raising its partnerships with OEMs, and 4) pursuing a brand new Internet business chance. He understood he'd need to think about the sales potential of each opportunity, and the investment, resources, and degree of management attention needed. He'd also need to estimate the impact that these variables would have on the core company of MySoftware.
This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP
PUBLICATION DATE: March 25, 1999
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