This brief, nontechnical note is geared toward marketing professionals and/or those in training. The note investigates the worth of search engine optimization (SEO), as well as its essential concepts and a number of the tactics that can help optimize online search performance.
If a brand uses these approaches, customers (and potential customers) using search engines like Google, Bing, Yahoo and Ask.com could be more likely to locate successful advice about that brand and its own products. Several practical examples are used to highlight these strategies in use, and to exemplify what happens when they are ignored. Writer Michael A. Stanko is affiliated with North Carolina State University.
Search Engine Optimization Note for Marketing Managers case study solution
PUBLICATION DATE: May 13, 2013 PRODUCT #: W13189-PDF-ENG
This is just an excerpt. This case is about SALES & MARKETING
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