The NFL deals with a choice on ways to continue efforts to grow its fanbase in the UK. The choice has to consider lessons found out from previous NFL activities in Europe, marketing research on the UK sports fan and the ramifications of any carry on the United States fan. The choice ought to be couched within the more comprehensive context of the NFL's objective to broaden globally.
Alistair Kirkwood, the head of NFL UK, and Chris Parsons, VP of NFL International, have to propose a strategy that the London-based group can both perform which will get the approval of the NFL's commissioner and owners.
PUBLICATION DATE: March 17, 2010 PRODUCT #: 510105-HCB-ENG
This is just an excerpt. This case is about SALES & MARKETING
