Secret Recipes: The Power of Culture in an Experience Economy Harvard Case Solution & Analysis

Why did United Airline's Delta's Song and TED fail while Southwest's similar model for low cost air travel flourished? As stated by the writer, it all comes down to company culture. Culture is just one of these fuzzy terms that gets their eyes roll, he says, but its true power lies in the fact that, contrary to other competitive advantages, it is extremely difficult to replicate.

He defines culture as 'the things that folks in an organization do without believing, often because of a precedent set by direction'. The roots of culture go quite deep, as he reveals, and they lead firms like Costco, Southwest and IBM to the very best of their industries.

Secret Recipes The Power of Culture in an Experience Economy case study solution

PUBLICATION DATE: May 01, 2013 PRODUCT #: ROT196-PDF-ENG

This is just an excerpt. This case is about INNOVATION & ENTREPRENEURSHIP

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