Scott Cook has just learned that Microsoft withdrew its $ 2 billion offer for his company Intuit. Because of the prospects of the company, he was in high spirits. But now he has to decide which direction to take his company will continue to focus on formula marketing research, customer service, and new product development that made Intuit successful. "Hide
by James L. Heskett Source: Harvard Business School 13 pages. Publication Date: March 11, 1996. Prod. #: 396282-PDF-ENG
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