Lay’s Potato Chips in Hungary (C): The Second ‘Money in the Bag’ Harvard Case Solution & Analysis

Lay's Potato Chips in Hungary (C): The Second ‘Money in the Bag’ Case Solution

Abstract:

Lay's was a second mover when it presented its potato chips to quickly developing post-communist Hungary. By placing money into its potato chip bags, Lay's improved sales drastically and completely (i.e., likewise post-promotion).

This is just an excerpt. This case is about Marketing

published: 07 Jan 2006

 

 

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Lay’s Potato Chips in Hungary (C): The Second ‘Money in the Bag’

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