Infosys: The Challenge of Global Branding Harvard Case Solution & Analysis

Information technology outsourcing is one of the fastest growing emerging industry in the global high-tech economy. India is a leading destination for IT outsourcing and Infosys is the largest Indian company in the sector. Infosys branding task is to use their reputation predictable excellent results for IT outsourcing. Management determined the overall company top line revenue growth as a way to achieve a 30% to 40% per year increase, but receives only a small budget for marketing communications. The key to a global brand strategy would have a brand image advertising, but also through communication product strategy development for major global IT outsourcing company. Infosys aim should be a list of suppliers for the largest, most modern IT service jobs. "Hide
by Jeff Saperstein, Padmini Murthy, Viren Desai Source: Richard Ivey School of Business Foundation 28 pages. Publication Date: July 18, 2005. Prod. # 905A01-PDF-ENG

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