In the 1990s, many international brewers sought to enter the Chinese beer market, using a variety of strategies that vary by geographical segment of the market and the selection, use unions, imports over domestic production, acquisition, compared with zero site development, marketing mix, and more. This case is described in the Chinese beer market and industry and the strategies adopted by several top players. Can be used to examine alternative strategies for entering new countries, markets for consumer goods. Can also be used to study both the standard "five forces" industry and competitor analysis should be tailored to address the emerging economies with poorly functioning markets, poor infrastructure, greatly changing state policy and a weak legal system. "Hide
by Joel Podolny, John Roberts, Andris Berzins Source: Stanford Graduate School of Business 25 pages. Publication Date: July 7, 1998. Prod. #: SM47-PDF-ENG
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